Back in April, during our Spring Markets, I was delighted to take time out to talk to Karen Dunn from Craftseller Magazine about the Crafty Fox story. It has just been published in Issue 39 as a 3-page spread - I'm super excited to see it in print. It's been such a amazing journey since 2010 when I started the market. The article provided a lovely opportunity to take stock.
As part of the article, I was asked to provide my top 3 tips for selling at markets. Here they are:
1. Set out your stall - To prepare for a craft fair, spend some time thinking about how you want your stall to look, so it stands out from the others. Consider what space you may, or may not, have around you and figure out how it can work for your products. Also, make sure you price everything very clearly.
2. Don't just focus on sales - It's great to make money at markets, but there's often much more to be gained. Set yourself some other goals for your next fair - it can be anything from chatting to other traders and getting tips, growing your mailing list or finding out what items appeal to different people.
3. Promote the market and yourself - While it is down to the market to make sure the general public know that the fair is on, traders should be telling people about the event too. Get on social media to spread the word or write a blog about it. The people running the market and other traders can then link to you too, so not only do more potential buyers come, but you get to know the other traders before the event as well.