Shaking up the traditional craft fair.
Crafty Fox Market connects UK handmade and design talent with savvy shoppers. Events take place seasonally around London featuring hand-picked stalls, workshops and DJs.
"One of London's best markets" - Timeout
Our purpose is to support talented emerging designer makers and artists with opportunities to showcase their amazing work. We achieve this by hosting quality seasonal markets in a variety of interesting locations across London. In 2016 we launched an online shopping directory for designer makers - Shopping with Soul - which attracts a trade and retail audience. We also host community meet ups and occasional educational talks.
Crafty Fox Market was started in 2010 by Sinead Koehler (centre) together with her husband Stephan (right). The talented artist Jimbobart (left) is responsible for all the Crafty Fox artwork.
Sinead tells the story.
How the market started
I started Crafty Fox Market in 2010. At that time, I was making and selling jewellery
alongside a job in event management, often selling at markets. As a maker and market trader I wanted to find something which had the makers at its heart. Eventually I decided that the only thing to do was to put on my own event. I roped in my husband Stephan who spent years promoting club nights in Dublin. Our illustrator friend Jimbobart was excited about the project too and when he created the amazing fox illustration, the project really came to life. Within a few weeks we had confirmed the Dogstar, Brixton as our venue and our promotional efforts began.
Our first Christmas Market was buzzing. Shoppers enjoyed meeting the traders and hearing the stories behind their handmade products. The music, drinks and workshops helped create the relaxed shopping experience that we were after.
Since then, we have been running markets several times a year in interesting
venues including night clubs, museums, galleries and pubs. Demand for stalls has
increased over time and we now invite guest curators to help with the selection. We
love discovering fresh talent and our programme of traders, workshops and DJs is
Our traders are at the heart of all we do and we feel privileged to be in a position to champion such a talented bunch.
Over the years we have worked on lots of exciting initiatives including collaborative
events and recently we launched our online shopping directory – Shopping With Soul. Keen to be more than ‘just a market’, we also support makers through community meet-ups, support schemes for new traders, educational business talks and a blog series.
- The Dogstar, Brixton, London
- CLF Art Cafe, The Bussey Buidling, Peckham, London
- The Geffrye Museum, Hoxton, London
- Oval Space, Bethnal Green, London
As the market's reputation grew, stall selections became increasingly difficult. We now invite guest curators to make the selections for each market. They bring their own unique aesthetic to each market and help keep it fresh for shoppers.
One off collaborations & events:
We love a good collaboration and have been lucky enough to work on the following projects:
- Battersea Power Station - popup shop
- Manmade - collaborative event with Etsy.com celebrating male makers
- London Design Festival - Special edition markets
- Weekend of the Maker - collaborative event in Sheffield with Folksy.com
- Design Circus - collaborative event with Brixi as part of London Design Festival
- Cut & Paste - week long Camden popup shop, joint with Brixi
- Thames Festival - outdoor market next to Tate Modern