Meet our guest curator: Lisa Comfort

For each of our markets, we work with an invited guest curator who has the challenging task of selecting traders from the many who apply. With the application deadline for the spring markets fast approaching, we are delighted to announce that we will be working with Lisa Comfort - a star of the craft scene, owner of sewing business, Sew Over It and East London local.

Meet Lisa......

Lisa Comfort grew up in a small Yorkshire village and fell in love with sewing when, aged 11, she was taught to make her first skirt. A year later her parents gave her a sewing machine and, despite being teased for her “uncool” hobby at school, Lisa was hooked.

Lisa studied French and Italian and then went to the London School of Fashion. She then worked for British designer Bruce Oldfield and bridal couture designer Phillipa Lepley. Lisa started teaching people to sew in the evenings and soon realised sewing was in danger of becoming a lost skill. 

Lisa launched the Sew Over It brand in May 2011 with the opening of her first shop in Clapham.  Sew Over It quickly established itself as one of the leading contemporary one-stop sewing shops in the UK running classes, selling fabrics, haberdashery, patterns and kits and hosting a busy sewing café.

The second shop followed a few years later in Islington.  Lisa wanted to design patterns for stylish, fashionable clothes that people wanted to wear, create clear easy-to-follow instructions, inspire and help people to sew with her vlog and online tutorials, source unique fabrics and create kits which allowed her customers to buy into her personal style. Now her patterns are sold in John Lewis and Liberty and exported to places as far-flung as Australia to New Zealand, The USA to Canada, Norway to France and many more.

Lisa is also a writer and has published two books, Sew It, Wear It, Love It (2011) – an introduction to sewing for beginners, and Sew Over It Vintage (2012) – a beginner’s guide to making vintage inspired patterns.

Lisa has also guest edited Mollie Makes’ DIY Fashion bookazine and writes columns for Sew Magazine, Prima and Simply Sewing.  She has also been featured inMollie Makes, Psychologies, Prima, Red online and Homestyle (cover of issue 1). 

She has also appeared on the Alan Titchmarsh Show and Kirstie’s Vintage Home

Lisa is the heroine for the now generation of young women who are quirky, creative, individual and practical and covet her look and lifestyle.   The launch of in 2017 builds on the heritage of Sew Over It, extendsing Lisa’s influence from sewing and crafting into interiors, fashion, beauty, travel, DIY and lifestyle and takes Lisa’s unique sense of style to a wider audience of women who live and love the handmade look. 


Trader applications closed on 1st March (5pm)