Asherah Jewellery is a London-based, Palestinian diaspora-owned brand founded by me, Zeina Al-Khaznachi. I create handcrafted, contemporary jewellery that preserves and celebrates Palestinian heritage — specifically the traditional art of Tatreez (cross-stitch embroidery).
Each piece is designed by me and handcrafted by a single artisan, ensuring consistent quality and ethical production. I work exclusively with recycled sterling silver, gold-filled metals, and Japanese glass beads, keeping my environmental impact minimal. My process is slow, intentional, and made-to-order from my small studio in London.
My inspiration comes directly from historic Palestinian embroidery motifs — symbols of identity, resilience, and community passed down through generations. By translating these patterns into wearable, modern forms, my jewellery tells stories of heritage without nostalgia, making them relevant for today.
My product range includes Tatreez bracelets, necklaces, lockets, rings, and earrings, plus bespoke custom commissions. I sell directly to customers online and am seeking new markets to share Palestinian cultural artistry with wider, ethically conscious audiences.
