Promotional Opportunities for CFM Members

Each season we create themed promotional moments across CFM channels including our website, newsletters and social media to spotlight your work and help customers discover thoughtful, original products.

This season we’re focusing on three key moments, each with a slightly unexpected angle. We’re focusing on telling stories that feel human, generous, and very Crafty Fox Market. To submit for a post, please send photos as attachments or googledrive links and copy to: catherine.palmer@craftyfoxmarket.co.uk

For each opportunity below, you’ll find:

  • The angle we’re taking

  • What kinds of products we’re looking for

  • Prompts to help you pitch your work (short, informal answers are perfect)

Seasonal opportunities

Mother’s Day — For the Women Who Show Up

Angle:
This isn’t just about mums. We’re celebrating care from lots of different women: aunties, grandmas, step-parents, godparents, chosen family, mentors, friends who mother their communities, and people who deserve a thank-you.

We’re looking for:

  • Gifts that feel personal, comforting, or quietly luxurious

  • Items that mark care, rest, creativity, humour, or everyday beauty

  • Work that suits different relationships rather than just ‘mum’ items

Prompts for you to respond to:

  • Who is this gift really for and why would they love it?

  • What kind of relationship does your product suit? (e.g. playful, sentimental, practical, indulgent)

  • Is this a gift someone would keep, use daily, or treasure long-term?

  • Does your product come with a story you’d tell the person you’re gifting it to?

 

Easter — Not Just Chocolate (and Not Just for One Day)

Angle:
We’re treating Easter as a spring moment for children and families, not just a single Sunday. Think keepsakes, activities, gifts, and playful objects that stretch into the school holidays and beyond.

We’re particularly keen on things that spark imagination, calm, curiosity, or creativity.

We’re looking for:

  • Kids’ products that last longer than Easter weekend

  • Creative, educational, sensory, or comforting items

  • Gifts for different ages (toddlers through to older children and adults)

  • Thoughtful family-focused products (including things parents actually enjoy too)

Prompts for you to respond to:

  • How would a child use this during the school holidays?

  • What problem does this solve for parents or carers?

  • Is this a “quiet moment” product or a “big energy” one (or both)?

  • What makes this a better Easter gift than chocolate?

If your product isn’t obviously “Easter-themed,” that’s okay. Just tell us how it fits into spring family life.

Spring at The Crossing — Fresh Starts & Lightness

Angle:
Spring is about renewal. Lighter layers, brighter homes, more time outside, and small moments of optimism. We want to showcase the products you’re bringing to The Crossing that feel fresh, useful, or joy-giving this season.

This is less about trends and more about how people live in spring.

We’re looking for:

  • New or seasonal product launches

  • Colour, texture, and materials that feel spring-ready

  • Items people use more as the days get longer

  • Work that supports routines, rituals, or small joys

Prompts for you to respond to:

  • What makes this product feel like spring to you?

  • Is this something people bring back out each year?

  • Where does this live (indoors, outdoors, on the go)?

  • How does this product fit into someone’s spring routine?

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